I just read this:
I suppose he makes a sensible point from a marketing perspective, but isn’t there something rather ugly in the fact that the only way he sees to market a game which promises to be thoughtful and unique is to completely misrepresent it? Isn’t that rather sad? I could launch into an impotent tirade about the fundamentally unsustainable AAA games industry model, which relies on pumping so much money into each game that they’re deemed a failure unless they sell three copies to every human who’s ever lived, but it wouldn’t do any good. Instead, I’m just going to point to an infamous previous attempt to trick the hypothetical American fratboy market into buying a game that they might not like. Because that’s much more fun.
One of the best videogame box-arts ever:
And one of the very worst:
Ico didn’t sell very well in the US. I guess gamers weren’t ready for “Petulant Viking Dennis The Menace: The Videogame.”
Sadly, compared to this, “Angry dude with a shotgun” is a pretty safe sell.